dieform | conscious design

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Verona Rrustemi

Architect

Verona, our visionary architect, transforms concepts into living canvases, defining the soul of our projects. As a pioneer and creative catalyst, she sets the standard for creativity, shaping our artistic design philosophy and fostering innovation within the team. Beyond traditional roles, Verona's leadership elevates design standardsIn every project. Her dedication to artistry becomes the cornerstone of our architectural philosophy, crafting compelling stories that resonate and leave an indelible mark through lasting visual impact.

Erna Zatriqi

3D Visualiser / Content Creator

Meet Erna, our multi-talented 3D Visualization Specialist and Content Creator. With a keen eye for detail, Erna brings architectural concepts to life in vivid 3D, capturing every nuance. Beyond visualizations, she is a creative force, curating compelling content that ranges from awe-inspiring renders to insightful educational posts. Explore the convergence of technology and design through Erna's lens on our social media platforms, where each post is a testament to her passion for transforming ideas into visual masterpieces.

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Rrezarta Bajrami

Fashion Designer

Rrezarta our esteemed Fashion Designer and Artistic Visionary. Rrezarta channels her boundless creativity into crafting avant-garde shoes, pioneering products, and an array of captivating creations. Her visionary designs seamlessly intertwine with our architectural concepts, infusing a unique and avant-garde essence into our collective creativity. In the realm where fashion and architecture converge. She stands as a beacon of innovation and style.

Bekim Llalloshi

Architect / Project Coordinator

With his meticulous eye for detail and exceptional organisational skills, Bekim ensures the seamless progression of our projects. Serving as the primary conduit between our team and contractors, he plays a pivotal role in maintaining alignment and facilitating communication throughout the project lifecycle. Bekim's expertise in project management and architectural coordination guarantees the delivery of exceptional results, fostering satisfaction at every stage.

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Betim Kovanxhiu

CTO

Our visionary CTO, Betim, spearheads the development and implementation of strategic technological initiatives that revolutionise our design processes. With his ingenious solutions and deep understanding of IT systems, he propels us to new heights of creativity and efficiency. Betim's expertise empowers us to harness the full potential of technology, enabling us to deliver exceptional results and pioneer groundbreaking advancements in architectural design.

Lira Abdyli

Architect

Introducing Lira, our Founding Architect and Legacy Advisor, whose visionary contributions have been integral since the earliest days of our studio. While she has transitioned from a full-time role, her influence and guidance remain profound. Lira's initial vision and dedication continue to shape our design principles and guide our projects. Though no longer part of our day-to-day operations, her wisdom and experience serve as a compass, ensuring that our studio stays true to its roots and maintains the standards she helped establish.

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Ajhan Bajmaku

CEO / Founder / Industrial Designer

Ajhan Bajmaku stands at the helm of Dieform as our visionary CEO and Founder, bringing forth over 20 years of profound expertise in interior design, architecture, and product design. Since 2012, he has served as a dedicated Professor at UBT in Prishtinë, Kosovë, fostering a culture of innovation and knowledge exchange. Ajhan's academic journey includes earning a PhD in Interior Architecture from Mimar Sinan Fine Arts University in İstanbul, Turkey, from 2010 to 2014, alongside a Master's degree in Painting from the University of Prishtina and a Bachelor's degree in Industrial Design from Mimar Sinan Fine Arts University. <br> His extensive professional journey encompasses diverse roles such as Project Manager at Archithink in Saint Moritz, Switzerland, and Interior Designer in Istanbul, Turkey. Notably, Ajhan served as the Dean and Professor at UBT from 2017 to 2020, leaving an indelible mark on academic leadership. <br> Ajhan's research focus delves into the socio-cultural and political significance of architectural spaces, coffee culture, and the intersection of design education with urban experiences. His scholarly contributions span various publications, including notable works such as "The Kitsch Factor" (IJARR, 2022) and "Bad Design to Kitsch" (International Conference on Business, Technology, and Innovation, 2017). <br> Ajhan's dedication to design innovation extends beyond academia into practical experiences, including roles as an Interior Designer, Project Manager, and Furniture Designer in Kosovo and Turkey. His leadership motivates the Dieform team to push creative boundaries, driving our mission to shape spaces and craft exceptional experiences.

At DIEFORM, we transcend conventional limits as an interdisciplinary research center, delving into the realms of Experimental Architecture, Design, and Contemporary Art. Our mission is a dynamic fusion of research, education, and design — a trinomial that propels innovation and transforms concepts into reality.

TRINOMIAL RESEARCH-EDUCATION-DESIGN: A TAPESTRY OF CREATIVITY

Engaging diverse fields like Product Design, Interior Design, Sustainable Architecture, Urban Design, and Art and Digital Media, we weave a tapestry of creativity. Our research activities delve into intriguing topics, producing insightful publications and recommendations. DIEFORM education offers a diverse array of programs, emphasizing critical thinking, creativity, and solutions rooted in real-world contexts, especially in our master's programs.

DESIGNING FUTURES: BEYOND BOUNDARIES

In the design arena, we are not just creators; we are visionaries. DIEFORM's design philosophy extends beyond blueprints. We implement concrete projects, utilizing cutting-edge logistics and equipment. From crafting urban furniture to executing projects with passion, our designs and realizations transcend mere aesthetics—they resonate with purpose and innovation.

SHAPING MINDS, CRAFTING FUTURES

We don't just design; we design with people, for people. DIEFORM's vision is to provide future generations with study experiences that go beyond textbooks. Rooted in critical thinking and creativity, our educational programs shape minds and prepare individuals to navigate a world where design meets innovation.

DISCOVERING POSSIBILITIES, REALISING DREAMS

DIEFORM is not just a center; it's a hub of possibilities. Our trinomial approach integrates research, education, and design, opening doors to endless opportunities. As we explore unconventional realms, we invite you to join us on a journey where every project, every program, and every idea is a step toward realizing dreams and shaping a future where creativity knows no bounds.

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“It’s funny how the colors of the real world only seem really real when you viddy them on the screen.” – “A Clockwork Orange”, Stanley Kubrick

“Architecture is too important to be left to architects.” – Cedric Price

“Life is a constant series of misunderstandings.” – “Peanuts”, Charles M. Schulz

competition Interior Design Fashion Design Product Design

The Preservation and Restoration of the House of Culture in Runik

"A GIFT FROM THE PAST" Project Task: Conservation and adaptation of the House of Culture Award: Second place The revitalization of the old building of the Cultural Center in Runik is based on the fusion of the effort to preserve authenticity and adapt to new needs with minimalist interventions. Vision: The Cultural Center in Runik will be transformed into a vibrant and inclusive space that preserves and enriches cultural heritage, creating a platform for cultural and artistic activities. This transformation aims to balance the preservation of historical authenticity with new functional and social needs, ensuring sustainability and permanent use. The intervention in the external environments will be based on the principles of Landscape Minimalism. Executive Summary of the Concept: The process began with historical research to understand the importance of the building and to document its current condition, identifying areas that require intervention. Implementation is based on the conservation principles, that features minimal interventions, reversibility, and material compatibility. The proposed design preserves the authenticity of the original elements and adds contemporary components to meet new needs, including the adaptive use of spaces and landscape minimalism for a clean and functional aesthetic. Community involvement is essential, creating open spaces for everyone and offering educational and cultural activities that encourage social interactivity. The exterior includes the outdoor amphitheater, spaces without permanent destination, landscape and decorative elements, and easy access to public transport.

AMPERIUM OFFICE

If you can work anywhere, what makes you want to work in an office space? Focusing on the inner architecture of a company's staff is the most effective - perhaps the only successful - way to create the physical architecture of the offices. Good office builds in flexibility and that means putting some desks, chairs, whiteboards or even some walls on wheels so that we are able to reconfigure our spaces as we need them at the moment.

SOSPESO COFFEE SHOP

Let’s begin from the name of the brand, the meaning of which is closely tied to an ancient coffee tradition. "Caffè sospeso" is an Italian tradition that originated in Naples. The term translates to "suspended coffee" in English. The concept is simple: when someone buys a coffee, they pay for two, leaving one "suspended" for someone less fortunate who can't afford to buy one. This tradition embodies the spirit of generosity and community, allowing those who can afford it to help out those in need in a discreet and dignified manner. Identity, multi-functionality, interactivity, and connection are what characterize Sospeso Coffee Shop. The interior design focuses on the use of mosaic on the walls and columns, creating a dynamic atmosphere that is neutralized by wood and concrete. A massive window on the façade allows natural light to penetrate from outside while also enabling connection with the world beyond, emphasizing the venue’s hospitality.

NOUVEAU

These avant-garde shoes inspired by the textures found in the scrunched fold of leather, stand as a bold statement of contemporary fashion. The design boasts a fusion of form and function, where every curve and contour embody a deliberate artistic statement alluring the ability to provoke thought and conversation.

APPSTELLAR OFFICE

The most significant difference between the design of interiors and the design of almost everything else is the existence of the original building. The interior designer has to be forever conscious of the continual presence of an existing structure. However, far from this being a handicap or constraining factor, it can be used as a valuable tool, an instrument of liberation. In the process of creating interior space, through the reworking of the existing building or given space, the stimulus for transformation can often found in the existing building.

X APARTMENT

X Apartment presents a project for an Albanian artist. The artist wants this space to serve as an inspiration every time he loses it. Located on a dense street in Prishtina, X Apartment was designed to provide privacy for its owner while offering a connection to the outside. The brownstone concept is inspired by radiational brownstone houses from the early 19th century era. In interiors it encompasses the modernistic appeal and contemporary design against a traditional setting.

EYEGLASSES, SERIES: SOCIOLOGY & PHILOSOPHY

01 GUY DEBORD Debord was a rebel, philosopher, and filmmaker. Arch-critic of consumerism and theorist of “the spectacle”. He was one of France’s greatest and most original intellectuals. Today, Debord appears as a prophet of our image-saturated hyper-digital consumer culture. Critically, he highlighted that our descent into a world “mediated by images” corresponds with the production of mass social alienation. Debord’s critique has never been more relevant than it is today. 02 JACQUES DERRIDA “Deconstruction is not destruction” 03 MICHAEL FOUCAULT Foucault challenges the idea that power is wielded by people or groups by way of 'episodic' or 'sovereign' acts of domination or coercion, seeing it instead as dispersed and pervasive. 'Power is everywhere' and 'comes from everywhere' so in this sense is neither an agency nor a structure.

AL PONTE MEDVEGJE

In a small town undergoing upward development, the Al Ponte restaurant endeavors to restore the youthful spirit and vibrancy to this city, thus becoming a focal point. Al Ponte is another example of unique and authentic design that intertwines history with modernity. By preserving to the maximum extent, the existing structure of a sock factory dating back to the time of the former Yugoslavia with minimal interventions in design, it brings to life a restaurant with a highly attractive space. The restaurant features an open kitchen with the purpose of allowing the consumer to interact with it. The use of ceramic tile adds sophistication both inside and outside the kitchen, remaining faithful to its relationship with wood, thus conveying a sense of comfort as the consumer's gaze moves from one environment to another.

SANDWICH BAR

This project is inspired by the well-known German designer also active in architectural and exhibition design – Konstantin Grcic. Grcic designs are characterized by attention to detail, formal rigor and functionality. His aim is to facilitate everyday life by combining function and aesthetics.

CITY FURNITURE

Benches are an essential part of any city, and their importance cannot be overstated. Not only do they provide a place for people to sit and rest, but they also serve as gathering places where people can socialize and connect with one another. In addition, benches can help to make public spaces more welcoming and accessible to all, regardless of age or physical ability. Benches also play a role in promoting a healthy lifestyle. By providing a comfortable place to rest, they encourage people to walk or bike instead of relying on cars or other forms of transportation. This, in turn, can help to reduce traffic congestion and air pollution, leading to a cleaner and more sustainable city.

EYEGLASSES, SERIES: ARCHITECTURE & DESIGN

01 CEDRIC PRICE One of architecture's apparent paradoxes is that some of its most influential thinkers build very few buildings. Cedric Price, completed relatively little and never ran a large office, but his influence - through drawings, proposals, teaching and conversation - remains enormous. Price’s architectural style came from his belief that buildings should serve the needs of the people, and be radically transformed or demolished if they no longer served their purpose. A life-long socialist, Price was deeply sceptical of political institutions and their tendency to use grand, monumental buildings as a means of consolidating power. Instead, Price proposed building temporary and mutable structures which would be open and accessible to all. 02 GRUPPO9999 The movement, first known as anti-design or counter-design, then defined as radical architecture by Germano Celant, had its driving force in Florence in the sixties. The 9999 Group condemned the misuse of the mass media and the false goals of the economic-political run-up attentive only to the logic of the market and consumption, promoting an ecological movement where each of their design activities contained an ethical message. They launched a proclamation which, in addition to highlighting the group’s philosophy, aimed to outline a specific life model and to spread it. 03 PETER COOK As a founder member of the visionary group Archigram in the early 1960s, Peter Cook helped to project radically new possibilities for architecture.Archigram mixed Pop Art’s fascination with found objects with emerging technical possibilities to imagine an architecture where the necessary guts of a building determined its imagery. With the flamboyance of a showman, Cook turns his fascination with “the puzzlement of the strange thing” into spectacles. 04 SUPERSTUDIO Superstudio was a radical group, founded in Florence in 1966-67, which, in those years of protest, posited a conceptual and iconoclastic praxis of architecture. Through photomontages, furniture prototypes, films and writings with provocative overtones, the group developed a critique of the Anglo-Saxon Pop culture. 05 THE UFOS The UFOs, a group founded in 1967 in the wake of student protest within the Faculty of Architecture of Florence by Lapo Binazzi, Riccardo Foresi, Titti Maschietto, Carlo Bachi and Patrizia Cammeo, intends to make architecture spectacular in an attempt to transform it into event, urban and environmental 'guerrilla' action. 06 VICTOR PAPANEK Most influential pioneers of a socially and ecologically oriented approach to design beginning in the 1960s Papanek called design “the conscious and intuitive effort to impose [adapt to] meaningful order”. Design is composing an epic poem, executing a mural, painting a masterpiece, writing a concerto. But design is also cleaning and reorganizing a desk drawer, pulling an impacted tooth, baking an apple, choosing sides for a backlot baseball game, and educating a child.

AL PONTE DI RIALTO

Serving pizza during the day, dancing and drinking at night, this is a place that can be transformed easily to its purpose. Located in the heart of Venice, this project is the perfect example of redesigning, preserving and its adaptability to just transform the whole atmosphere. The use of wood, polycarbonate, inox and other materials, create a warm atmosphere for visitors during the day, whereas at night a “metallic curtain” will be pulled down giving a nightclub and underground fever. Lights are also controlled to adjust to the context, adding warmth during the day and some spark during the night.

AMPERIUM CAMPUS

SURREAL ELEVATION

A dreamscape, where gravity bends to the whims of imagination. Inspired by the brushstrokes of Rene Magritte's pantings, this concept lays on the idea of air walking, realized in the combination of materials on the outsole where the missing spaces and the see through materials mimic the artist's floating figures.

EYEGLASSES, SERIES: FILM & MUSIC

01 STANLEY KUBRICK Stanley Kubrick became famous as one of the defining filmmakers of a generation. Known for the excruciating detailed shots, complex storytelling techniques, and emphatic acting performances, the auteur director is considered one of the most influential on cinema today. 02 THE VELVET UNDERGROUND I am tired, I am weary I could sleep for a thousand years A thousand dreams that would awake me Different colors made of tears

KURRIZI RENEWAL COMPETITION

“Kurrizi” as an architectural entity, but also as a cultural artefact contains significant memories of collective resistance and the hope for freedom that characterized the Albanian cultural consciousness in Kosovo during the escalation of Serbian oppression in the 90s. It is a meeting place for young men and women, who, in the face of the oppressive policies of the Serbian regime in Yugoslavia, lead their social life in the marginalities that urban life allows, namely, underground. The structural characteristics of Kurrizi made possible a “shelter” experience that, although it was i no way fortified, nevertheless created a sense of freedom contained within the walls of the various bars that populated Kurrizi. This element has inspired the design concept from the selection of material, the conservation of certain parts of the existing structure, to the modularity of the design elements - which allows the improvisational nature of life at that time.